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zamsino Clout Kitchen raises $4.45 million for ‘AI twins’ of creators

Updated:2024-10-24 04:31    Views:97

These are members of the Clout Kitchen team.Consumer AI startup Clout Kitchen announced its $4.45 million seed funding round, which is co-led by two companies: AI gaming company A16Z’s startup accelerator SPEEDRUN and venture capital firm Peak XV’s company seed platform Surge. Photo Credit: Clout Kitchen

LOS ANGELES, United States — Consumer AI startup Clout Kitchen announced its $4.45 million seed funding roundzamsino, which AI gaming company A16Z’s startup accelerator SPEEDRUN and venture capital firm Peak XV’s company seed platform Surge co-led.

Established in 2024, Clout Kitchen builds creator-powered interactive experiences in gaming and pop culture. It unlocks new ways for top creators to engage and expand their fan base. 

Its first product is Backseat AI, an in-game “buddy” for League of Legends co-built. It features Tyler “Tyler1” Steinkamp, one of the world’s biggest content creators with over 20 million followers.

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Selecting in-game items and options causes Backseat AI to reveal handy tips with Tyler1’s voice. Also, you may ask the tool questions via voice commands.

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READ: Filipino Gen Z startup founders get into a16z SPEEDRUN Tech X games startup accelerator

Nowadays, Clout Kitchen is adding more content creators or “buddies,” such as pro player Jankos and cosplayer Emiru. 

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Customers may pay $4.99 for each buddy, who earns money from each subscription. Also, the product has gained over 45,000 waitlist signups since its early access testing in June. 

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“Our thesis at Clout Kitchen is to build things that grow the pie and add value for fans, creators, and game developers alike,” said CEO Justin Banusing.

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READ: Your kitchen is just about to get smarter

“As a creator myself, I know how difficult it is to keep your community and business growing,” said chief business officer Marcel Feldkamp.

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Clout Kitchen will use the funds to expand Backseat’s team, establish its US office, and build its internal tech stack for further innovations. 

“As a gamer and a creator myself, I’m excited to support Justin and Team Clout Kitchen in their journey to unlock new frontiers for our community,” said AppWorks Chairman & Partner Jamie Lin.

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