lucky elektra Commentary: Google ruled an illegal monopoly - where does the tech giant go from here?

LANCASTER, England. A United States judge has found that Google is a monopoly and has used this dominance to reinforce its market position.

This ruling, which is subject to appeal, brings the US regulator close to the European Commission in its approach to tech giants such as Google, Meta and Amazon. Regulators now agree that the nature of these companies’ business means that the market ends up becoming a monopoly dominated by one massive company.

It has thus become the job of the state to protect consumers from tech giants consolidating their dominance.

As a company, 80 per cent of Google owner Alphabet’s revenue, comes from advertisinglucky elektra, a total of US$146 billion in 2021. Almost everything the company does must be understood through this lens.

File photo. Google CEO Sundar Pichai leaves the federal courthouse in Washington during closing arguments in the antitrust case against Google on Oct 30, 2023. (AP Photo/Jose Luis Magana)

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